Dutch bike market continues to grow amid challenges

Dutch bike market continues to grow amid challenges

The Netherlands, as an old European bicycle market, is one of the leading markets in Europe and the world in terms of market size and maturity. Who are the top 10 electric bike manufacturers in Netherlands?

The Netherlands has an average of about 1.3 bicycles per person, so it has the reputation of the Kingdom of Bicycles, and its unique geographic and cultural environments have made bicycles fully integrated into the daily life of the local people.

And this high degree of popularity has also been reflected in the industry, with the sales of bicycles in the Netherlands growing year by year, and the sales of electric bicycles growing particularly significantly, even under the influence of high inventory, the sales of bicycles in the Netherlands in 2023 still increased by 16.5% compared with that in 2019 by 16.5%.

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    Dutch bicycle market stabilizes

    According to the Dutch Bicycle Association, the Dutch bicycle market sales reached 804,000 units and sales reached €1.4 billion in 2023.Affected by the slowdown in demand for bicycles and high inventories, the bicycle market declined slightly in 2023 compared with 2022.

    Bicycle sales in 2022 amounted to 833,000 units, and sales in the bicycle market amounted to €1.52 billion, which were down by 6% and 3.7%, but sales are still 16.5% higher than in 2019, with the Dutch bicycle market returning to stable development after a surge in demand.

    Change in bicycle sales in the Netherlands 2013-2023 (unit 10,000)

    Change in bicycle sales in the Netherlands (million Euros)

    Huub Lamers, president of the RAI Association’s cycling division, noted, “After the sales boom during the coronavirus outbreak, the market had to slow down a bit, but overall demand remained at the same level.”

    The greater decline in sales compared to sales in the Dutch bicycle market means that the price of bicycle sales in the Netherlands is rising, especially for e-bikes, with an average sales price of 1,815 for bicycles in the Netherlands and 2,574 for e-bikes in 2023, a rise of 3.4%, while e-bikes already account for more than half of all sales in the Dutch bicycle market, followed by city bikes, e-bikes have become an important driving force for the development of the Dutch bicycle market, followed by city bikes and kids’ bikes.

    Proportion of bicycle market segments in the Netherlands

    Sales and volume of e-bikes in the Netherlands

    In 2023, sales of e-bikes in the Netherlands reached 453,000 units, and sales of e-bikes reached 1.17 billion euros. Sales of e-bikes in the Dutch bicycle market reached 56% in 2023, with a penetration rate of more than half, while e-bikes accounted for 80% of the bicycle market.

    Although sales and sales have declined, the proportion of e-bikes in the Dutch bicycle market is increasing year by year. With the Netherlands known as the Kingdom of Bikes, the market for e-bikes is still broad.

    Netherlands electric bicycle sales change (10,000 units)

    According to statistics, there are currently 4.9 million e-bikes in the Netherlands, and the market value of these e-bikes is 9.5 billion euros.

    In terms of e-bike categories, electric city bikes accounted for the largest share of 84%, followed by hybrid e-bikes and sports and racing e-bikes.

    Netherlands electric bicycle subcategory proportion

    Consumer preferences

    In 2023, sales of e-bikes in the Netherlands reached 453,000 units, and sales of e-bikes reached 1.17 billion euros. Sales of e-bikes in the Dutch bicycle market reached 56% in 2023, with a penetration rate of more than half, while e-bikes accounted for 80% of the bicycle market.

    Although sales and sales have declined, the proportion of e-bikes in the Dutch bicycle market is increasing year by year. With the Netherlands known as the Kingdom of Bikes, the e-bike market is still broad.

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    Chocolatezhu
    Chocolatezhu
    Hi, I'm an experienced writer about mechanic and an expert on bike and e-bike tech who appreciates practical, beautifully-engineered things. And of course, I love cycling.
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