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E-bike is a hot industry in recent years, and many brands have launched e-bike business lines. With a large number of companies have been pit jumpers in e-bike industry in the past two years, e-bike track has become a very “roll” industry. A large number of homogenized companies and products are in the cracks to survive. But electric bike accessories manufacturers still have new opportunities to get rich, this article will talk with you about this phenomenon.
What are e-bike accessories?
An e-bike contains many components. From the e-bike’s own components, to additional accessories that can be installed including lights, locks, water cup holders, mobile phone holders, and used in the rider like helmets, gloves, goggles and so on. For ordinary manufacturers and sellers, there are new opportunities for them to get rich.
E-bike market and its accessories
E-Bike market is huge.
Europe and the United States, especially Europe, originally had a strong bicycle culture. Bicycles are both a means of transportation and recreation, and have high levels of ownership in many countries, such as in 2022, 99% of the population in the Netherlands owns a bicycle, 80% in Denmark, and 76% in Germany. Germany alone has 62 million bicycles.
Driven by the cycling culture, Europe’s cycling infrastructure like lanes and parking is well developed, which provides the basis for the explosion of e-bikes in terms of “concept” and “hardware”.
E-bike is popular for its effortless and convenient. In the next few years, the old and young users will be more and more. From this point of view, the impact of e-bike on traditional bicycles may be more powerful than the impact of new energy vehicles on gasoline vehicles. After all, the cost of replacing an e-bike is much lower than replacing a car.
With the outbreak of energy supply problems and environmental pollution problems caused by the conflict between Russia and Ukraine, as well as the promotion of environmental, social and government governance policies, governments have encouraged green travel to subsidize consumers who buy e-bikes. Driven by various forces, as of 2022, the global e-bike market size reached 49.7 billion US dollars, with a total shipment of 51.25 million units, and will grow into a large market of 100 billion US dollars in the next few years.
In this context, e-bike and accessories sellers have opportunities to get rich. For ordinary sellers, the opportunities in the accessories market are relatively more accessible.
Conditions for earning money from e-bike accessories
The whole e-bike cost is high, ordinary manufacturers are difficult to do this business. But for ordinary ones out of the core professional and technical requirements of the parts products, in overseas markets, driven by the popularity of e-bike accessories products sales hot. The accessories demand market derived from e-bike products is an easier market to open for small and medium-sized businesses.
Market demand
Market demand in Europe and the United States and other markets have a broad demand for e-bike accessories. Additional demand for cycling users in these markets has risen, such as bicycle locks, code watches, mobile phone stands, gloves, car mirrors, headlights and other products are booming sales.
The low cost of accessories
E-bike accessories products have the advantages of lower cost, low supply chain pressure and weak technical barriers for developing countries.
Take the mobile phone holders, for example, for cycling enthusiasts, mobile phone holders can almost be regarded as their very need accessories, a mobile phone holder priced at $23.99, in Amazon to achieve monthly sales of more than 2000, compared with other categories of e-bike accessories equipment, the sales of this mobile phone holder is significantly ahead.
On Amazon, there are a large number of sellers of e-bike-related supporting products, and they have achieved good sales. After the data proved that the total sales of 225 e-bike-related goods reached 72,574, and the total sales exceeded $6.18 million.
The tendency of e-bike consumers
At present, green travel is becoming a trend, e-bike as an environmentally friendly, economic and efficient short-distance travel tool. It is gradually becoming popular around the world. With the improvement of consumers’ awareness of environmental protection, the increasingly severe problem of urban traffic congestion, and the support of governments for green travel policies, the e-Bike market has ushered in unprecedented development opportunities. These factors lead the tendency of consumption habits.
The mainstream consumers of the e-bike market are still in the primary contact stage of cycling, and most people’s demand for cycling is based on outdoor entertainment and fitness needs.
From the broader consumer demand of e-bike cycling groups, a considerable number of consumers in this market are still in the cultivation and formation of consumption habits, in the basic cycling needs to meet, from accessories, accessories, to the upgrade of entertainment needs and fitness needs, as well as inconsistent product needs according to the use of scenarios. e-bike accessories are still a very broad and exploitable market.
Conclusion
At present, there are still new opportunities for e-bike accessories manufacturers to get rich, but in the future, the e-bike market is to improve the consumption level on the basic needs, with higher security guarantees and stronger entertainment attributes attached as the direction to do product design, which may be more in line with the needs of future e-bike group consumption upgrades. The e-bike market will become larger and larger, and the resulting e-bike accessories market will also become larger.
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