What new and incredible points does e-bike market present

What new points does e-bike market present-

Due to the epidemic, rising demand for outdoor sports and changing commuting habits in previous years, e-bikes began to appear in people’s eyes and the market size is growing rapidly.

Especially in Europe and the United States, e-bikes are starting to become the new favorite way to get around, and the number of e-bikes purchased by Americans in 2021 already exceeds the total number of electric cars as well as hybrid cars.

Which Chinese e-bike brands sell well on the international market? What are the characteristics of the current e-bike market? What are the subcategories?

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    E-bike hot brands in China

    ① Yadea (Yadi)

    As the leader of China’s two-wheeled bicycle industry, Yadea has formulated a globalization strategy early on and has been working hard towards the goal of globalization strategy.

    In November 2022, Yadea attended Eurobike 2022 in Frankfurt, Germany, where, in addition to Yadea’s Y80 product, the new Yadea Motorbike-TROOPER001 was on display.

    The bike features a more powerful 400W motor and high-capacity battery with a range of up to 90km, and is equipped with smart features such as Bluetooth smart lock, smartphone integration, and stunning appearance, which triggered an enthusiastic response from the international market.

    TROOPER001

    ② GIANT

    As a long-established bicycle brand, GIANT has pioneered the international e-bike market with more than 40 years of experience in the bicycle field, coupled with a strong R&D and dealer network.

    In addition to its own bicycle technology, GIANT’s E-bike is paired with an intelligent assistance system, Yamaha motors and Panasonic batteries, dedicated to providing consumers with a better riding experience.

    GIANT

    ③ DYU 

    Officially exported in 2017, the Big Fish Smart Bike has won the love of many overseas consumers through its differentiated product design.

    Distinguished from the vehicle size of the traditional e-bike, DYU Smart Bike adopts the bionic design of a jumping dolphin, coupled with the small ingenuity of being foldable, accurately capturing the segmented market demand of leisure and entertainment and light sports, and successfully occupying the minds of international consumers.

    At present, Big Fish Smart Bike has been exported to more than 60 countries worldwide, and the global users have exceeded 1 million.

    In the overseas E-bike track, the big fish electric bicycle continues to research and develop new products according to the market segment demand, filling the gaps in the European and American markets and providing better quality electric bicycle products for global consumers.

    DYU

    ④ VELOTRIC
    Electric bicycle brand VELOTRIC completed a Series A financing of 50 million yuan in February 2023.

    According to VELOTRIC founder , the funds will be used to expand the company’s presence in the U.S. market.

    Velotric focuses on the fastest growing entry-level product market, seeking to bring the price of high-quality products to a level that is accessible to every user.

    In addition, Velotric focuses on product development and puts safety and reliability first, with all its products currently certified to the strict UL2849 certification in North America. 

    VELOTRIC

    E-bike market insight

    At present, most of the demand for e-bikes comes from Europe, North America and Asia-Pacific.

    With the development of the new energy and electricity revolution in these countries and the long-standing bicycle culture, the scale of the international market for e-bikes is growing significantly.

    E-bike market

    According to Precedence Research, the global e-bike market is expected to reach approximately $40.98 billion by 2030 and will expand at a significant CAGR of 9.6% from 2021 to 2030.

    E-bike market 20211-2023

    Asia Pacific

    Asia Pacific contributes 88% of the global e-bike market by 2020 and will remain the world’s largest e-bike market.

    Especially in China, Japan, and Korea, governments are also implementing various measures to encourage the use of e-bikes to address urban congestion, reduce CO2 emissions, and lead healthier lifestyles.

    According to a forecast report by Mordor Intelligence, the Asia-Pacific bicycle market is expected to grow at a CAGR of 4.51% over the period 2020-2025.

    E-bike market insight

    Europe

    The European market is dominated by Germany, France, Italy, and the Netherlands, where market penetration has reached 20%.

    According to a forecast report by Mordor Intelligence, the European e-bike market is valued at USD 9.01 billion in 2021 and is expected to reach USD 18.26 billion in 2027, growing at a CAGR of 12.97% over the forecast period (2022-2027).

    Germany leads the e-bike industry in Europe.

    Bicycle sales

    According to the Federal Statistical Office, there will be 7.1 million e-bikes in German households by the beginning of 2021, up from 5.9 million in 2020.

    That translates into one e-bike for every eight German households.

    One of the main reasons for the rapid and sustained growth of e-bikes in the European market is the tax breaks and subsidies offered to e-bikes in major European countries.

    For example, consumers in the UK can apply for a tax credit of 30% of sales up to £1,500; Belgium has a 100% tax credit for merchants nationwide, etc.

    Europe e-bike market

    North America

    According to Mordor Intelligence, the North American e-bike market is estimated at USD 800 million in 2021 and is expected to reach USD 1.62 billion by 2027, growing at a CAGR of 12.51% over the forecast period (2022-2027).

    Demand for e-bikes in North America is soaring. People of all ages can access e-bikes.

    Younger people use them for commuting and exercise, while older people mainly use them for shorter and safer commutes.

    And on November 19, 2021, the U.S. House of Representatives passed the Rebuilding a Better Future Act, which provides a 30% tax credit on the purchase price of new two-wheeled electric vehicles for citizens who purchase them.

    North America e-bike market

    China has become a major exporter of e-bikes

    The high global demand for e-bikes has provided many business opportunities for Chinese companies.

    China’s well-developed supply chain system makes China a major exporter of e-bikes. According to professional data, in 2021, the export value of E-bike produced by the main producer in Jinhua, Zhejiang Province, China increased by 99.6% year-on-year, and the increase in E-bike orders from international companies also remained generally above 20%.

    According to statistics, from 2019 to 2021, the import and export scale of China’s e-bikes is growing and is dominated by export trade.

    China has become a major exporter of e-bikes

    China will export 22.9 million complete e-bikes in 2021, up 27.7% year-on-year; the export value is US$5.29 billion, up 50.8% year-on-year.

    As Made in China continues to penetrate deeper into the E-Bike blueprint, Chinese brands will occupy a larger market share internationally in the future, realizing the possibility of entering thousands of households around the world.

    E-bike category segmentation

    As a new energy segmentation track, e-bike types can be divided into the following major categories according to their main functions.

    E-bike category segmentation

    Electric mountain bike

    Electric mountain bikes are mainly suitable for users who have strong outdoor needs, such as cycling and mountain climbing.

    Electric mountain bikes on the market today generally have higher requirements for their accessories in order to ensure their off-road performance.

    Therefore, the price of electric mountain bikes will be a little more expensive compared to other types.

    Electric mountain bike

    E-road/commuter bike

    E-Road for users who want to meet the purpose of road cycling sports, such users often only need a little help at a particular moment can, with the advantage of meeting the pedaling efficiency without adding too much unnecessary weight, help users go farther with the same physical strength.

    E-commuter covers many types of bikes, such as Gravel bike, Touring or Compact, and is still essentially based on riding on tarmac.

    But compared to professional road bikes, there are more different requirements, not so much for efficiency, instead of a larger saddle to ride comfortably.

    Electric commuter bike

    E-folding bike

    Electric folding bikes are often used as a last mile aid for public transportation.

    It can simply be stored without taking up space, and can also solve the problem of difficult to find parking spaces. The small and light body is popular among female users.

    Electric folding bike

    E-cargo bike

    E-cargo can be said to be the leisure tourer of the e-bike world.

    Compared to ordinary bicycles, the front basket or rear rack has been added, and the frame structure is entirely generated for strong carrying capacity.

    It can carry children or pets and more cargo. It is very popular in Europe and can replace the car for a lot of carrying work.

    Electric cargo bike

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