European motorcycle market sees strong growth in 2024

European motorcycle market sees strong growth in 2024

The European motorcycle market witnessed significant growth in 2023, with sales reaching 2.56 million units, up 24.2% year-on-year, with Italy, Spain and Germany registering the most significant growth.

Italy, with its unique motorcycle culture and historical background, is the top seller in the Western European motorcycle market. Data show that the Italian two-wheeler market continues to grow, especially in the high-displacement scooter segment in 2023. You can also explore the e-bike market for your reference.

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    European motorcycle market grows

    The European motorcycle market experienced a boom in 2023, with Italy posting the highest sales of nearly 340,000 units, up 15.7% year-on-year.

    France and Germany followed with sales of 155,000 and 136,000 units respectively, while Spain and the UK sold 107,000 and 87,000 units respectively.

    From a brand perspective, Honda posted the largest sales increase in Europe at 40.9%, followed by Yamaha (+12.8%), Piaggio (+1.2%), Kubica (+154.1%) and BMW (+5.6%), suggesting that the European motorcycle market has seen strong growth recently. You can also check the top 20 electric two-wheeler manufacturers in the world for your reference.

    European motorcycle market grows

    Italian motorcycle market

    Italy is the strongest motorcycle market this year. The Italian two-wheeler market has once again demonstrated its dynamism and attractiveness in 2023.

    According to data released by ANCMA (Italian National Motorcycle Components Association), more than 337,702 new vehicles were registered in Italy, an increase of about 15.7% year-on-year and the highest number since 2010.

    It was also the best year for new two-wheeler registrations since market volatility triggered by the U.S. subprime mortgage crisis.

    The main driver of this growth came from high sales of high-displacement (501-750cc) scooters, which drove the overall growth of the market.

    Among the segments, the scooter category saw the most significant growth, with 173,543 new registrations in 2023, an increase of approximately 20.64% over 2022; ride-on registrations were 145,405, an increase of approximately 14.88% over 2022;

    Italian motorcycle market

    And while motorcycle sales were up sharply, this was not the case for mopeds, which saw moped registrations while sales of motorcycles have risen sharply, the same cannot be said for mopeds, with moped registrations falling below 20,000 units to 18,754 in 2023, a decrease of approximately 11.77% from the previous year.

    The electricity segment, in particular, saw a sharp decline of almost 27%, mainly due to the elimination of subsidies, which led to an increase in the price at which people could buy the product, resulting in a decline in sales.

    12,048 new registrations were registered for the whole of 2023, a drop of about 26.32% compared to the year 2022, with only 3,599 registrations in the last quarter of the year from October to December, down 1,881 registrations compared to the same period in 2022, a drop of about 3,599 registrations compared to the same period in 2022.

    In the last quarter of October-December, there were only 3,599 new two-wheeler registrations, 1,881 fewer than in the same period in 2022. The L1 segment decreased by 44.3% and the L3 segment by 10.7%.

    The most popular two-wheeler brand in Italy

    The Italian motorcycle market is strong, and in terms of brand sales of riding bikes, the most popular are the Benelli TRK502 and TRK702 from China’s Qianjiang Motorcycle, and not only that, but Benelli has been ranked No. 1 for a single model for three years, dominating the list for many years.

    The Benelli TRK702 is priced at €7,490 (RMB 57,710) in Italy. From the price point of view, the TRK702 is cheaper than other models in the same class, and it seems that the price advantage is still the centerpiece of many manufacturers’ footholds in the Italian bike market.

    The European motorcycle market is currently gaining momentum, with interest in two-wheeled mobility products remaining high for both leisure and commuting.

    And Antonio Pello, Secretary General of ACEM, said, “The strong growth of the European market in the first nine months underscores the long-term interest of consumers in powered two-wheeled vehicles, both for daily commuting and for leisure.

    Early figures confirm the positive trend for motorcycles, and mopeds sales are beginning to partially recover.”

    Who are the top 10 electric two-wheeler manufacturers in China?

    The most popular two wheeler brand in Italy

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