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A recent study by Deloitte’s Sports Business Group, in cooperation with industry association Zukunft Fahrrad, shows that company-oriented bike rental services have become an important growth force in the development of the German bicycle industry.
Read more: electric bike rentals near me.
Business bike rental market growth
Between 2019 and 2023, the company’s total sales to suppliers in the bike rental market grew nearly fivefold, from €700 million to €3.2 billion, an average annual growth rate of 46%.
In addition, the number of bicycles rented by employees through the company increased by an average of 45% per year. By the end of 2019, the number of rented bikes stood at 400,000, while by the end of 2023, that number had risen to 1.9 million.
Kim Lachmann, Director and Bicycle Market Specialist at Deloitte, explains, “Company bike rental has now grown to become one of the most relevant market drivers for the bicycle market, and the past year in particular has been challenging for the industry.
High bicycle inventories, coupled with a slight decline in customer demand due to inflation, have caused problems for many market participants. However, we continue to see steady growth in the company’s bike rentals – both in volume and price. It has also shown a particular strengthening of its fixed retail. Almost 90% of users get their bikes there.”
E-bikes account for 80% of the company's bike rentals
What is particularly striking is the strong preference for high-end products in the bike rental market, especially e-bikes, whose market share has soared to a staggering 80%, accounting for almost half of the rental market, while the share of traditional bicycles has remained solid at a more modest 20%.
By 2023, the average price of a bike rented through corporate channels has jumped to a new high of around €3,500, more than €1,700 higher than the average price of a bike purchased directly on the market (around €1,788).
This significant price difference has undoubtedly labeled the rental market, especially the corporate rental service sector, as “high-end” and “professional”. This significant price difference certainly labels the rental market, and in particular the corporate rental service sector, as “high-end” and “specialized”.
High employee utilization
In Germany, the percentage of employees with company bike rental benefits is approaching 40%. From 2019 to 2023, the service’s coverage has expanded significantly, from 5.3 million to 16.8 million employees.
Of particular interest is the fact that the percentage of users signing formal leasing contracts has also increased dramatically, jumping from 400,000 in 2019 (7% of total leasable employees) to 1.8 million in 2023 (nearly 10% of total leasable employees).
During this period, the number of active users has even continued to rise at a staggering annual growth rate of 49%, demonstrating the speed at which bike rental services are gaining popularity in the German workplace and their popularity.
“The corporate bike rental sector has grown rapidly in recent years, but its potential is far from exhausted. On average, about 90% of employees at participating employers have not yet rented.
In addition, the number of participating companies has increased by an average of 46% per year since 2019. People see company bike rental as an attractive service,” says Kim Lachmann.
Wasilis von Rauch, Managing Director of Zukunft Fahrrad, adds that “corporate bike rental is a multi-billion dollar market with a strong anti-risk profile. About two-thirds of daily commuters choose a bicycle or e-bike as their mode of transport.”
Who are we?
SAMEBIKE is a leading electric bike manufacturer based in China, known for its innovative and high-performance e-bikes. SAMEBIKE operates from Guangzhou and has established itself as a prominent player in the electric bike market.
The company focuses on integrating advanced technology with practical design to offer products that are both efficient and user-friendly. SAMEBIKE’s product lineup includes folding electric bike, mountain electric bike, and city electric bike, each designed to meet specific consumer needs.
SAMEBIKE’s business strategy revolves around delivering high-quality products at competitive prices, ensuring accessibility to a broad consumer base. The company leverages online platforms for global sales, providing comprehensive customer service and support.
SAMEBIKE has expanded its market reach to various countries, establishing a strong presence in Europe, North America, and Asia.
The company’s emphasis on sustainability and eco-friendly transportation aligns with global trends toward reducing carbon footprints and promoting green mobility. SAMEBIKE actively participates in environmental initiatives and continually seeks to improve its production processes to minimize environmental impact.
Looking ahead, SAMEBIKE is focused on expanding its product range and incorporating more advanced technologies, such as artificial intelligence and IoT, into its e-bikes. The company aims to enhance user experience through innovations in battery technology, smart connectivity, and improved design.
SAMEBIKE is also exploring partnerships and collaborations to strengthen its position in the global market and drive the adoption of electric bikes as a mainstream mode of transportation.
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